How Ag Experts Can Strengthen the B2B Customer Experience with Market Research

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Research shows that it is five times more expensive for companies to attract a new customer than to retain a current one.

Customer experience (CX) research brings the voice of the customer to the table, allowing brands to remain in sync with changing customer attitudes, behaviors, and preferences.

With years of experience in agriculture research, we’ve put together a guide to help ag experts, consultants, and research analysts get the most from their efforts and help the clients they serve win the day with brand loyalty.

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In this eBook you'll learn:

  • How B2B CX research allows ag brands to maximize ROI and mitigate risk
  • The structure and components of a sound research plan
  • Research project best practices
  • How to get started selecting the appropriate audience and methodology to meet business objectives